THE COLLECTION Ferrari Re-Grand Opening

Photography by World Red Eye on December 15th, 2021 in Lifestyle

WRE Films: SF90 Spider Launch Showroom Sneak Preview at THE COLLECTION from World Red Eye Films on Vimeo.

Miami, FL – December 15, 2021 – On Wednesday, December 15^th, THE COLLECTION Ferrari celebrated the grand re-opening its newly reimagined showroom at their headquarters in Coral Gables. The new showroom includes an all-new Atelier lounge, state-of-the-art configurator, library, interactive video walls and of course, an unmistakable Ferrari aesthetic.

Upon checking in guests were welcomed by a Ferrari Testa Rossa Junior car, which pays homage to the Ferrari Testa Rossa in a beautiful scaled tribute with just 299 cars built. Veuve Clicquot provided a champagne cart, a toast to the start of a beautiful chapter for THE COLLECTION.

Once in the showroom invitees had the opportunity to discover the Icon limited edition Ferrari Monza SP2, a Ferrari Formula 1 car, and a Ferrari Tailor Made Roma with wooden trim details, but the star of the night, was the all-new Ferrari 296 GTB. The 296 GTB is an evolution of Ferrari’s mid-rear-engined two-seater sports Berlinetta concept, it represents a revolution for Ferrari as it introduces the new 120° V6 engine coupled with a plug-in (PHEV) electric motor capable of delivering up to 818 hp. The 296 GTB defines the idea of driving fun to provide pure excitement not only when pursuing maximum performance but also during everyday driving.

To end the night on a sweet note guests enjoyed homemade gelato and an opportunity to get behind the camera at the interactive 360 photo booth. A custom cigar roller was onsite to provide hand rolled cigars to take home.