Miami Beach, FL – January 29, 2021 – Together with Ferrari North America, Ferrari of Miami and THE COLLECTION Ferrari hosted Esperienza Ferrari from Thursday, January 28th to Saturday, January 29th at The Temple House. Auto aficionados were invited to take a glimpse into the world of the Ferrari lifestyle. This exclusive test drive event was intended to allow participants to experience the world-famous prancing horse on the open road through a tailored, private and unforgettable experience.
Upon arriving to the venue, guests were welcomed by a fleet of Ferrari vehicles including the Ferrari Roma, the F8 Spider, the F8 Coupe and the all-new 2021 Ferrari SF90 Stradale. Upon check-in, customers were invited to experience different activations throughout the venue while awaiting their test drive including: a Misahara fine-jewelry pop up; an interactive art display by Sky Ferrante Studios, also known as the “man of wire;” and a wine-tasting by Napa-based Manchesi Antorini.
Outside the Temple House, test drives were also in full swing as guests were able to sit behind the wheel and explore the streets of Miami Beach along with a Ferrari Brand Ambassador who assisted them with their experience behind the wheel. Post test drive, guests were invited to experience the Ferrari Atelier, an opportunity to design your dream Ferrari built to your liking while enjoying the tastes of Manchesi Antorini wine. The two-day experience was truly unforgettable as it allowed owners and owners-to-be to experience the cars in a very special and intimate way.