Aston Martin Dual Premiere at THE COLLECTION
Miami, FL – September 15, 2020 – The Collection Aston Martin hosted an unprecedented Dual Premiere Event from September 15-18, 2020, featuring test drives of the highly anticipated, all-new DBX SUV as well as a special private viewing of the Aston Martin Vantage Roadster.
Inside the piazza, guests were greeted by the Golden Saffron DBX and a larger than life window decal graced the valet and arrivals area – making a grand announcement for the Aston Martin DBX that prospects could just not miss. The backdrop also set the stage for the vehicle deployment area. Guests were then escorted into the Aston Martin showroom to check-in. Following CDC guidelines and to ensure the safety and well-being of all guests, Aston Martin branded masks were provided to each guest. Guests were then able to experience the DBX first-hand and seized the open road for test-drives around the scenic roads of Coral Gables. Once the test drive was complete, prospects were invited for a private viewing of the all-new Vantage Roadster in the showroom. Delicious bites were served in individually sealed boxes prepared with Beef Tataki with Crispy Salad of Apples, Carrots and Radish Cilantro and Scallion Rice with Yuzu Vinaigrette. Black Sesame Cookies, Matcha Cake, Chocolate Truffles and individual Pommery POP Champagne helped end each private appointment on a sweet note.
* The DBX was thoroughly sanitized and disinfected after each test drive using BioPledge AMP, an EPA-registered antimicrobial, the leader in disinfection and prevention of harmful microbes.