ECCO Aventura Grand Opening Celebration & Brand Experience
Aventura, FL – June 22, 2019 – ECCO has opened its first PRIME concept store in the U.S. at Miami’s Aventura Mall. The Danish shoemaker and leather expert raised a glass with some of Miami’s top influencers and socialites in celebration of their continued leadership in crafting designs that push the boundaries of comfort, innovation and style since 1963.
The event featured a lace bar, custom leathermaking experience, illustrator and more. The PRIME concept sets a new standard for the brand’s premium shops worldwide, representing the purest form of the brand’s essence. The retail design showcasing ECCO’s heritage, craft and innovation in leather making and state-of-the-art Fluidform shoe construction promoting a foot’s natural motion. ECCO offers a diverse range of lifestyle, outdoor and golf offerings presented in a minimalistic experience of beautiful colors and materials representative of the Danish countryside. Two more PRIME locations are scheduled to open in New York and California.