Q&A: MLB X Marcelo Burlon Capsule Collection Launch at Saks Brickell City Centre
Miami, FL – September 6, 2018 – Marcelo Burlon is the creative mastermind behind his Milan-based fashion label Marcelo Burlon: County of Milan. The creative director and DJ launched his first line 2012, with graphic shirts nodding to his his hometown Patagonia, Argentina and nightlife roots. Burlon moved to Italy as a teenager. Growing up in the 90’s he was captivated by the club and rave scene, and became the doorman at one of Milan’s top nightlife club, Magazzini Generali. It was there where he met Riccardo Tisci; and dove into the PR world making Tisci his first client. From there, he collaborated with brands such as Versace, Chanel, Prada, Marc Jacobs, Nike, Rebook – you name it he’s done it.
Today, Burlon’s brand has exploded into an international streetwear line featuring the signature pixelated diamond logo, men’s and women’s hoodies, graphic t-shirts, luxe sweatpants, sneakers, and accessories. The line is a complete multi-culti blender of fashion, music, nightlife, extreme beauty with Burlon’s signature touch. His “outside the system” approach to the fashion industry is what has gotten him to where he is in his career today. Whether he is taking over the DJ decks, working on shows, or designing his newest collection – Marcelo Burlon is catalyst.
World Red Eye sat down with Burlon at Saks Fifth Avenue Brickell City Centre to talk about his newest collaboration with the MLB sold exclusively at Saks Fifth Avenue. The Collection is a collaboration with MLB teams such as The Miami Marlins, LA Dodgers, New York Mets, and Boston Red Sox. Read the full Q&A below!
WRE: What sparked your interest in fashion?
MB: The aesthetic, I like the beauty of it.
WRE: How did you get involved with the MLB?
MB: They reached out to me. They said “I want to do a collaboration with you, I like what you do and would be nice to do this together.”
WRE: Whom would you say this line is designed for?
MB: My line is for everyone. The people who love baseball, who love my brand, and love street wear. This is for everyone; I don’t have a specific type of audience. I can sell this to any kid from the ages of 14 to a man of 50 years old. This brand is very versatile, like me!
WRE: Do you have a favorite piece in the collection?
MB: I love the purple Marlins hoodie I’m wearing right now and the Red Sox baseball shirt.
WRE: How does your Argentinian, Italian, and Lebanese background not only influence your lifestyle but play a role in your design inspiration?
MB: When I launched my brand I did it because I was working in PR, I became a DJ, and I realized that was the beginning of social media, Instagram. When I was in Moscow DJing, so many kids came to see me and I saw that they wanted more. These kids wanted to belong somehow to my life, to my aesthetic and that’s when I launched the brand and started creating the graphic shirts. The idea was to tell my story through these graphics, Patagonia, the club scene, and the raves that inspired me. I grew up in the 90’s so I was a club kid and put everything in this brand from my experience.
WRE: You’ve had so many different jobs like DJ, event planner, stylist and now director/designer. Is there one that you enjoy the most?
MB: What I enjoy the most now is traveling with my boyfriend. I’m so tired; I started working since I was 14. I was working in a shoe factory with my family and then working in the club scene dancing. In the 90’s they used to pay us to wear cool stuff to dance in. I moved to Milan started working in a really important club working at the door and all the designers used to show up to this club. I became a PR for all the brands, making parts for all of them from Channel, Gucci, etc.… Nobody had a mindset like myself, Milan was really old school they never mixed fashion. They never really mixed crowds or integrated other styles. I started to break boundaries and started to mix, drag queens with boudoir, fashionista with street artists, graffiti artists. Until finally, the events in Milan became international and that was the beginning of everything.
WRE: You’re clearly are successful in all that you do… what advice can you give to a young creative?
MB: I have a lot of kids that message me and always say, “I want to be like you.” I always say to them don’t wish to be like me, be yourself. Find yourself; find what you like and what you don’t like. It’s important to understand yourself first. Sometimes people have dreams that they want to work in the fashion industry but maybe that path changes along the way. Be real. A lot of the times people want to create a fashion brand but before everything, you have to tell a story. You can’t just make clothes just like that. My brand is successful because people understood the meaning behind it; they really understand my experience and how I started everything. I always emphasizes to not copy anyone, just do your own thing and make it unique.
My brand is successful because people understood the meaning behind it; they really understand my experience and how I started everything. I always emphasizes to not copy anyone, just do your own thing and make it unique.
Marcelo Burlon