Miami Beach, FL – July 13, 2018 – MIMI The Label celebrated an intimate brunch at the Bollare HUB located at 1 Hotel South Beach. MIMI The Label was co-founded by BFF’s Katie Newman and Haley Arias after they met working together at bikini.com. Inspired by the fact that they both called their grandmothers “Mimi,” the collection launches at Miami Swim Week.

Joy Corrigan

Haley Arias, Katie Newman, & Xenia Mz

Haley Arias, Liberty Netuschil, Kylee Campbell, & Katie Newman

Kylee Campbell, Haley Arias, & Katie Newman

Kylee Campbell, Liberty Netuschil, Katie Newman, & Haley Arias

Xenia Mz & Haley Arias

Xenia Mz

Joy Corrigan

Haley Arias, Joy Corrigan, & Katie Newman

Haley Arias, Kylee Campbell, & Katie Newman

Haley Arias & Katie Newman

Zoe Lazerson & Liberty Netuschil

Alexis Parente & Liberty Netuschil

Haley Arias, Zoe Lazerson, & Katie Newman

Alexis Parente, Haley Arias, Katie Newman, Kylee Campbell, Liberty Netuschil, Xenia Mz, & Zoe Lazerson