Miami Beach, FL – April 19, 2018 – Lincoln Motor Co. and sbe hospitality group celebrated the announcement of their new partnership, touting Lincoln as the new, official luxury vehicle of sbe’s iconic lifestyle hotels at Delano South Beach with Lincoln’s Brand Ambassador Serena Williams. Miami’s seen and be seen joined executives from sbe including CEO Sam Nazarian, Lincoln and Serena Williams poolside as they addressed the crowd to commemorate the new partnership followed by a live performance by world renowned DJ Bob Sinclair. The evening ended with a dinner inside Doheny Room with VIPS, sbe and Lincoln executives and Serena Williams, where Mr. Nazarian welcomed guests and toasted to the new partnership. Both Lincoln and sbe are dedicated to providing custom experiences for clients through personalized services and exceptional amenities, making the relationship mutually beneficial. Guests will have access to Lincoln Black Label Navigators and Continentals at eight sbe properties: SLS Beverly Hills, SLS Brickell, SLS South Beach, Delano South Beach, Mondrian Los Angeles, Hudson Hotel and the soon-to-open SLS LUX Brickell and Hyde Hotel and Residences Midtown in Miami.

GALLERY SLIDER