The Collection Debuts First-Ever Ferrari Challenge Art Car at Tributo Finali Mondiali Kick Off at Gary Nader Fine Arts Gallery
Miami, FL – November 30, 2016 – Starting with a iconic kick-off in Miami, VIP attendees were welcomed to the city in true artistic fashion during world-renowned Art Basel 2016. Welcomed by a private, invite-only cocktail + dinner reception hosted at Gary Nader Fine Arts Gallery, attendees were privy to Nader’s gallery exhibits and private collection and indulged in a four course dinner. Attendees included C.E.O of Ferrari North America, Edwin Fenech, as well as Marketing Director Arrick Maurice and Consul Generale d’Italia Gloria Marina Bellelli. Following the dessert + coffee portion of the evening, much to everyone’s delighted surprise, one of THE COLLECTION’s very own 458 Challenge Cars made a shocking debut as it drove into the event, debuting a custom paint job by artist Tyler Ramsey, who personally welcomed the vehicle to the event. The car, complete with the custom artwork, was then transported overnight to the track at Daytona Int’l Speedway to arrive in time for testing and racing for the Finali Mondiali, where it would be seen for the first time for the World Finals, with the exception of the VIP attendees whom were first to get a sneak peek at the Kick Off Event. View the Painting Activation here.