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Miami Beach, FL – June 1, 2016 – Marking two decades of U.S. presence, HAVANA CLUB™ Puerto Rican rum brought the dazzling era of Cuba’s Golden Age to The Saxony Theatre at The Faena Hotel in celebration of the iconic brand’s national market expansion. The expansion features new bottle packaging, the introduction of a dark rum variant, HAVANA CLUB Añejo Clásico, and the launch of a new brand campaign titled “The Golden Age, Aged Well.” The HAVANA CLUB Añejo Clásico will make its debut in Florida this June, with expansion continuing throughout the United States this summer.

Upon arrival, attendees were greeted with the iconic brand’s signature cocktails; Canchánchara, Havana Especial, Rum Mule and the 1934 Cocktail – each specially crafted to honor the electric time in history – paired with succulent hors d’oeuvre’s provided by Pao at Faena. Drawn into a lively scene laden with gold, guests were welcomed by Cuban-inspired showgirls and chic waiters presenting illuminated HAVANA CLUB bottles, while a 10-piece Cuban band filled the vibrant space with musical renditions from some of the most notable Latin singers of all time. Amplifying the exhilarating evening, a lively troupe of Cuban salsa dancers enveloped the crowd in a flash mob style dance routine that left the partygoers chanting for more. Following the performance, Global Vice President of rums for Bacardi, Fabio Di Giammarco, led guests, including members of the Arechabala family, in a spirited toast to the historic evening.

Actor Adam Rodriguez, famously known for his role in Magic Mike, learned how to shake something a little different at last night’s event. Joined by Category Rum Ambassador, Juan Coronado, Adam learned to create the Rum Mule and playfully brought his masterpieces to guests throughout the evening.

VIP guests included Actor Adam Rodriguez (Magic Mike films, Empire, and CSI Miami), Julz Goddard (Influencer), DJ Ruckus, Josh Wagner (Edition Hotels), Dani Parets (Celebrity Stylist), Lauren Turchin (Jewelry Designer), Iva Kosovic (New World Symphony), Andres Asion (Fortune International), Samuel David Moore (Grammy Award-Winning Artist), and Tomlin & Casey Cole (Daughters of Nat King Cole).

The memorable night evoked the glamorous, spirited feeling of the Golden Era in Cuba and paid tribute to the historical Cuban Golden Age heritage of HAVANA CLUB.

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Fabio Di Giammarco

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Fabio Di Giammarco

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Fabio Di Giammarco

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Fabio Di Giammarco & Mauricio Vergara

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David Cid & Giovanny Gutierrez

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David Cid & Juan Coronado

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Adam Rodriguez & Fabio Di Giammarco

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Adam Rodriguez & Leonardo Davalos

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Adam Rodriguez & Elizabeth Harrison

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Adam Rodriguez

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DJ Ruckus & Julz

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Pedro Maal & Leonardo Davalos

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King David, Rudy Perez, & SL the Don

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SL the Don, Sam Moore, & King David

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Shawn Clarke & Zachary Belil

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Alexander Oliva & Ria Michelle

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Jacqueline Basallo & Virginia Gil

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Jad Marouche, Aiko Fujii, Jennifer Neufeld, & Alfred Tower

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Amy Ellis Durinj & Laura Merle

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Alejandro Arechabala, Roger Consuegra, Paola Consuegra, & Andres Arechabala

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Roberto Ramirez, Fabio Di Giammarco, Nadine Lacocca, Gabriela McCoy, & Mauricio Bermudez

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Iva Kosovic, Mike Lingle, & Katy Knipp

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Hansel Shook, Rocco Savage, Katy Knipp, & Mike Lingle

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Gabe Urrutia & Giovanny Gutierrez

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Dara Hirsh & Lissette Colls

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Ashley & Glenn Weiss

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Alan Smurfit & Dani Parets

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Jad Marouche & Aiko Fujii

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Cleveland Jones & Iva Kosovic

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Jackson Keddell & Hannah Socolsky

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Andres Asion & Lolo Sudarsky

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David Rodriguez, Kari Richardson, & Gabe Urrutia

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Josh Wagner & Alexis Michaud

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Adam Rodriguez

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Juan Coronado & Adam Rodriguez

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Juan Coronado & Adam Rodriguez

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