Miami Beach, FL – July 17, 2015 – Hot-As-Hell (HAH) kicked off the brand’s much anticipated debut at Miami Swim Week by hosting a launch party at Ocho, Soho Beach House’s rooftop bar and pool. The party brought out all the top models such as Natasha Oakley and Devin Brugman (Bikini A Day), Kyra Santoro, Shannon and Cait Barkerr, key bloggers including Olivia Lopez (Lust for Life) and top fashion photographers such as Jorden Keith. Guests were treated to electrifying tunes by DJ Alexandra Richards as they enjoyed libations by Peroni, Dobel Tequila and Whispering Angel. Guests were also gifted topless and barefoot Essie nail polish, as well as HAH-T String panties by HAH hostesses. As if the party was enough, HAH also premiered their launch video (Le Premiere) and had it projected against the wall of Ocho’s neighboring building so that everyone could enjoy – but not before HAH designer Sharleen Ernster gave a heart-felt intro to not only the film, but also HAH movement. The film features Cailin Russo, a multi-talent model and the next big thing in music, at the Sheats-Goldstein Residence showcasing beautiful swim formations, boxing skills, impressive dancing and most importantly – raw singing talent as Russo lends her voice to the film score with her cover of “Take a walk on the wild side”.  The magical night not only helmed the screening, but also a spectacular performance from Swimsuit Issue (NY based band fronted by Miles Garber and David Gagliardi) as they treated guests to a killer closing set featuring music from their upcoming album.

Sharleen Ernster

Alexandra Richards & Sharleen Ernster

Alexandra Richards

Brianna Barnes, Sharleen Ernster, Cailin Russo, & Jorden Keith

Cori French, Jordyn Pressler, Ludi Delfino, Sharleen Ernster, & Christine Gonzalez

Kelsey Farrer, Rebecca Bunker, Lauren Piscione, & Janessa Gorniechec

Lauren Piscione

Natasha Oakley, Devin Brugman, Clare Laverty, & Whitney Kaye

Sharleen Ernster & Devin Brugman

Cait & Shannon Barkerr, & Kate Watson

Emilie Sobel, Gant Thiede, Jack Keddell, & Sarah Humphries

Lauren Piscione, Rebecca Lane, Sharleen Ernster, & Taj Alwan

Ricky Raimundl & Jackie Silva

Reid Heidenry

Jochy Ortiz, Ryan Dean, Alessandra Lopez, & Max Sayer

Dominic Torreto, Amanda Quesada, Guithier Derrien, & Janine Rivero

Gustavo Espinosa, Angeles Almuna, & John Santos

John Santos

Tara J, Lauren C, Carly O, Kelly M, & Jess R

Guilherme Villar, Carla Vianna, Ashley Vazquez, & Kristia Watkins

Natasha Oakley, Cindy Lopez, Devin Brugman, & Lucy Lopez

Sarah Humphries & Emilie Sobel

Lemonheads

Lemonheads