Vogue Brasil’s Miami Swim Week 2014 Preview

Photography by Rodrigo Gaya ; Ryan Troy ; Matt Root on July 18th, 2013 in Fashion, Lifestyle

Coral Gables, FL – July 17, 2013 – Village of Merrick Park hosted the launch of Vogue Brasil’s Vogue Miami edition with hundreds of Brazil’s elite. The private soirée invited guests to join along a “Champagne Promenade” through the mall, leading to a live fashion showcase, previewing the Brazilian designers featured at Mercedes Benz Fashion Week Swim 2014.

A series of unique, visual activations took place at the five boutiques that were featured in the Vogue Miami issue. Each served as stops along the Champagne Promenade. Top Brazilian socialites hosted at the five participating retailers, including Carolina Melo at Tiffany & Co., Ricardo Dunin at 120% Lino, Juliana Savoia at Pili Carrera, Amelia Whitaker at Silvia Tcherassi and Cristiano Piquet at Rugs by Zhaleh. Guests enjoyed pours of Chandon and of Moët Champagne while browsing each merchant location. Silvia Tcherassi presented a gown from the Spring 2013 Collection inspired by renowned Brazilian artist, Helio Oiticica; Pili Carrera hosted an animated window display with live modeling; while a violinist performed live at Rugs by Zhaleh.

The promenade concluded as Champagne sparklers guided guests to the grand finale event, featuring fashion vignettes presented by Vogue Brasil’s very own Fashion Director, Giovanni Frasson. The ultimate preview to Swim Week featured, models wearing the latest collections of Brazilian designer brands, including Vix, Cia Maritima, Poko Pano and Sinesia Karol with designers in attendance.