H&M Conscious Exclusive – San Francisco

Photography by Rodrigo Gaya on April 5th, 2013 in Celebrity, Fashion

San Francisco, CA – April 3, 2013 – World Red Eye is thrilled to bring you nation-wide coverage of H&M’s Conscious Exclusive Collection launch. Yesterday kicked off the first of four in-store events across the country that will be celebrating the eco-friendly designs as they make their way to select US stores on April 4. We’ve got WRE photographers flying out to San Francisco, Los Angeles, and New York so you can see it for yourself. San Francisco was the first to debut the collection yesterday at the Powell Street location, where fashionistas got to shop all the “green” goods with 90210 star Jessica Stroup and DJ Myles Hendrik making for an all-out party.

As part of H&M’s Conscious initiative, the event also encouraged shoppers to do their part and bring their used party dresses and suits for 25 percent off their purchase. And to even further encourage green spending, H&M gave the first 75 people who purchased from the collection a chance to meet Stroup and get a photo with her. Everyone enjoyed organic bites and drinks while they shopped the sustainable, yet very fashionable, spring outfits. Take a first look at the collection as it hits select stores today, and the LA, NYC, and our very own Miami store host the remaining three parties this evening!