H&M Conscious Exclusive – NYC

Photography by Tyler Loy on April 5th, 2013 in Celebrity, Fashion

New York, NY – April 4, 2013 – New York City’s fashion-hungry citizens lined up on Fifth Avenue yesterday afternoon for the launch of H&M’s Conscious Exclusive Collection at the flagship store in the big apple. This is one of the most fashion-forward, eco-friendly collections to ever hit the scene, and Gossip Girl‘s Penn Badgley was the hottie hosting, making this the place to be in NYC yesterday. Badgley joined fans and fashionistas in the store to check out the limited edition collection, while DJs Mike Nouveau and Hannah Bronfman supplied the right beats to keep everyone shopping well into the night.

This was one of the four in-store parties across the country that World Red Eye was at, bringing you all the fashion and celebrity photos first hand. In a city as trendy as New York, everyone’s always looking for the next hot-ticket item, and this is definitely the must have right now. The collection, which launched yesterday nation-wide, is only available in select stores, and probably won’t last long. Badgley did some shopping himself, while tons of NYC’s most fashionable residents and visitors donated clothes in exchange for 25 percent off their new “green” purchases.