Ocean Drive Magazine Welcomes Lacoste

Photography by Matt Root on October 19th, 2012 in Celebrity, Fashion, Openings, Parties

Jonathan Cheban

Miami Beach, FL – October 18, 2012 – On Thursday evening, LACOSTE officially unveiled its highly-anticipated Miami Flagship store on Lincoln Road with a grand opening celebration that highlighted the city’s unique flavor, complete with real live, crocodiles! Industry tastemakers & trendsetters sipped on “croc-tails” by Stoli and snapped shots in the Miami-themed photo booth.

Guests were invited to embroider classic polos, fill goody bags at a green candy bar or check out artist Trong Nguyen’s interactive mixed media exhibit, which simulated an Everglades fan-boat ride in the store’s exhibition space. In addition to the brand’s ongoing support of the Everglades Foundation, Lacoste donated 50% of proceeds from the evening’s sales to the group. The Lacoste Miami Flagship Store is located at 1026 Lincoln Road in Miami. For more information visit www.lacoste.com.