CUSP Grand Opening

Photography by Ryan Troy on September 22nd, 2012 in Fashion, Openings

Johanna Da Ru

Bal Harbour, FL – September 19, 2012 – Neiman Marcus Bal Harbour along with Ocean Drive Magazine joined forces on Wednesday, September 19th to celebrate the Opening Launch of CUSP. Formerly the “Contemporary Department,” CUSP is the new branding for the department which features the ultimate modern shopping experience, where smart meets stylish! Featuring vendors such as Alice + Olivia, Helmut Lang, DVF, Rag & Bone, Vince, Theory, Philip Lim, and much more, CUSP is for the fashion savvy customer who prefers to curate an individual style by mixing and matching ready to wear and accessory collections and items across all price ranges.

In celebration to the kick-off to Ocean Drive Magazine’s 11th Fall Fashion Week, over 150 guests gathered as they enjoyed sips by Chambord Vodka, bites by Neiman Marcus’ Zodiac restaurant and snacks by popchips. Midtown Miami’s NailBar was also on hand to amp up guests style with the latest nail trends with complimentary mini manicures, as well as a cluster of elevated platforms featuring multiple models dressed in the latest trends of the season.

Those in attendance included event hostesses Adriana Aragon, Jessica Rae Anderson, and Jillian Posner, along with a slew of fashionistas including Erin Newberg, Lana Bernstein, Desiree Parth, Michelle Rogers, and many more.