Jesse Metcalfe and Cara Santana

Dallas, TX – February 3, 2011 – GMC Kicked Off for football’s biggest party weekend held at Dallas’ infamous Rio Room, hosted by LIV. Known for its successful efforts within social media, GMC, amplified the Superbowl experience for partygoers with a kickoff event Thursday evening spun by DJ Vice.

Nick Rhodes of Duran Duran

Michael Bay & David Grutman

Dane Annabelle

David Grutman & Ruckus

Ruckus

DJ Kiss

Jon Beason

Michael Malone

Mike Sims Walker & Mike Thomas

Mike Thomas

October & Tony Gonzalez

Tommy Lipnick & Nick Rhodes of Duran Duran