Miami Beach, FL – August 19, 2010 TAG – Heuer, the luxury Swiss watch brand celebrated its 150th anniversary and paid tribute to its pioneering spirit at an exclusive “Odyssey of Pioneers” private cocktail party and timepiece exhibition at The Temple House in Miami Beach. Guests enjoyed libations and hors d’oeuvres while mingling among guests including Philippe Alluard (President of LVMH Watch & Jewelry Division), Jean-Christophe Babin (President & CEO of TAG Heuer), Jeffrey Donovan who hosted the event, Carlos Gomez, Michelle Hurd, Olivia Newton John, Matt Passmore, Jon Secada, and Kari Whitman. The brand joined forces with Tesla Motors, the legendary electric sports car company. Together creating a one-of-a-kind fully electric, emissions-free, TAG Heuer Tesla Roadster on display for guests to admire, driven in by Jeffery Donovan followed by a parade-like crowd. The Miami event will mark the 12th major stop that the TAG Heuer Tesla Roadster has made worldwide.

Jeffrey Donovan

Olivia Newton John & John Easterling

Jeffrey Donovan

Jean-Christophe Babin & Jeffrey Donovan

Olivia Newton John & Jon Secada

Jean-Christophe Babin & Jon Secada

Olivia Newton John

Jean – Christophe Babin

Robert Van Winkle AKA Vanilla Ice