philosophy

Since the beginning it’s been about fun. About capturing people at their best. I wanted to tell the story about a moment in time that was unbelievable. I felt the energy and tried to illustrate it. I was moved by the excitement and fascinated with the feeling.

The photographer became another character in the nightlife story. There was the red carpet, the celebrity, the nightclub, the people, the music, the fashion, the heat – it was Miami and it was always sexy. There was so much to see and so much to do. The club kids, the cocktail waitresses, the promoters, and the DJs – they all told the story. I became a part of the culture.

Capturing it became my passion. I loved the stories, I thrived on the lifestyle. I enjoyed bringing people “behind the velvet rope” where the access enabled me to see things that others never will. It’s a life not known to many, a fairy tale at times, a tragedy at times, but always interesting. My camera was my paintbrush, south beach was my canvas.

The people who have shared this with me all share my enthusiasm, creativity, and most importantly my vision. My team has become an extension of my vision and have enhanced what I see. They are my family.

World Red Eye provides you, the viewer, with a place to see what we do, experience what we feel, and love what we capture. It is for emerging stars in all fields who want to be great and contribute to each others success.

It is the world through my eyes. – Seth.

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