Martone Cycling Launch at Alchemist
Miami Beach, FL – July 20, 2013 – Martone Cycling Co. is a New York based bike company driven by fashion and design. The company launched this past May in New York and in celebration of Mercedes-Benz Swim Week 2013, Alchemist launched Martone Cycling Co. bicycles exclusively for Miami as well as JugoFresh for Alchemist. The launch theme was a happy summer composed of beach+bikes+bikinis+juice.
The bikes not only make a bold statement, but they are an expression of strong personal style. From the monochromatic scheme to the duomatic gear system, and a practical basket, these bikes are suited for fashion, durability, and a totally unique biking experience.
Lorenzo Martone, Erika & Roma Cohen
Frames are available for men and women in 5 colors: white, black, red, gold and silver and the bikes retail for USD 899.
The resistant aluminum basket can hold up to 25 pounds.
The bikes have 2 gears and they change automatically, switching after 10 miles per hour.
They are monochromatic expect by the chain – always red – a trademark of the brand – and a wink wink to the fashion industry.
Lorenzo Martone & Jeffim Kuznetsov
Roma & Erika Cohen
Erik Owens, JMV, Afrobots, Marc Duvivier, & Loskop
Robert Wennett, Ernesto Mathies, & Rodner Figueroa
Lauren Gnazzo, Lorenzo Martone, John Lin, & Rodner Figueroa
Julian Cohen, Hassan Pierre, & African Mermaid
Josh Goldfarb, Joey Giuntoli, & Ohad Seroya
Jill Schultz, Matthew Sherman, Gigi Spadei, & Christian Seda
Roma Cohen, Julian Cohen, Erik Owens, & Miranda Squitieri
Joeseph Zichelle, Kyle Dull, & Jeffim Kuznetsov
Robert Wennett & Lorenzo Martone
Robert Wennett & Roma Cohen
Mario Cader, Erika Cohen, & Robert Wennett
JMV & Roma Cohen
David Egozi & Masha Feterman
Sinje Lesemann, Frederic Dechnik, Lisa Marie Fernandez, & Morgan Curtis
Madison Montgomery & Ariel Hach
Lynn Larrieu & Jasmine Kastel
Josh Goldfarb & Joey Giuntoli
John Vogel, Erika Cohen, & Kirsten Vogel
Flo Lee & Maria Lemos
Stephan Cohen & Christina Nicole
Hanna Kaufman & David Dubrow
Yoshi Hayashi & Michele Levy
Cacho Falcon, Louis Navarro, David Saada, & Luis Reyna
Barbara Petto, Lynn Larrieu, Cynthia Whitaker, & Monica Madotto
Laurent Versrstreken, Camille Key, Chris Oh, Alicia Francis, & Greg Bloom