Alex Rodriguez & LeBron James

Miami Beach,Fl – October 24, 2010 – On Sunday Fontainebleau Miami Beach unveiled ARKADIA for a private invitation only preview hosted by the resorts Executive Chairman Jeff Soffer and MMG Nightlife, the force behind award winning LIV nightclub. Living up to it’s reputation as a celebrity haven the  Fontainebleau’s much anticipated ARKADIA opened its doors to private events all weekend. Spotted there were A-Rod, LeBron James, Edward NortonElle Macpherson to name a few. Guests enjoyed GREY GOOSE La Poire cocktails

Dallas Austin & Edward Norton

Jeff Soffer & Elle Macpherson

Jeff Soffer, Elle Macpherson, & Don Soffer

Jovar Andrews, David Grutman, & Dallas Austin


Dallas Austin & Ruckus

Ashanti & BirdMan